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From: David Garfinkel and Michel Fortin
In beautiful San Francisco, California
Written Tuesday, 9:37 a.m.
Dear Friend,
Even though we're professional copywriters, we've both struggled against
the blank screen (or paper). Sometimes we've agonized for hours over
what to write next.
And if we, as copywriters, experience this, we can only imagine what
someone just learning to write copy has to go through. (It must be 10 times
worse!)
But now, those days are over.
For example, David recently cranked out a letter in 3 hours that
converted 2.5% on a promotion he did with our friend Jim Edwards. We made
141 sales on the first day.
Michel Fortin is the secret weapon for many top marketers. He wrote
record-breaking sales copy for Yanik Silver, Jay Abraham, Armand Morin,
Corey Rudl, Frank Kern and a host of other top Internet Marketers.
Michel is the man responsible for writing a salesletter for John Reese,
which produced over a million dollars — $1,080,496.37, to be exact —
in less than 18 hours of its release.
(The kicker is, he wrote it in under a week and a half.)
In the past, it would have taken us several weeks or even months to write
letters like those. But we both discovered the secret that let us do
it in a fraction of the time.
And we'd like to share it with you.
In fact…
In February, 2005, we revealed all the secrets on
how you can do exactly what I did —
write a sales letter fast and make tons of money!
What we hear from people around the world is the information they're
getting from other sources is taking them "almost all the way" but leaving
them frustrated. There are "missing pieces" to their copywriting education
that they would desperately love to fill in…
… but they simply don't know where to look or what to do to get that
final missing connection between where they are now, and where they want
to be.
If you would like to discover the secrets to mastering this skill
and make a fortune while you're at it… then this will be the most
exciting website you'll ever read.
Here's why…
On February 18th, 19th and 20th of 2005, a special, SECRET,
"closed-door" event was held in Las Vegas, Nevada. The theme of this event
was how to unleash the copywriting genius within you that can turn words
into wealth at will.
It was called…
"The Breakthrough
Copywriting Seminar!"
This wasn't your typical "copywriting" seminar.
It was called "Breakthrough Copywriting" because we identified four "locked
doors" that block most people from making as much money as they want
with the copy they create. And we "broke through" all four doors.
In fact, we smashed those doors to pieces.
Here's what one of our students said:
"My Sales Increased By More
Than 47% In Just 6 Months!"
"I am not a copywriter, but I need to write great
copy anyway. After I took David Garfinkel's Breakthrough Copywriting
seminar and began to apply what I learned there, my sales increased
by more than 47% in just 6 months! My sales are based completely on
copy, and we are talking about enough additional money each month to
hire several new employees. All of this happened is because I put into
practice what I learned at the seminar, and it translated into tons
of money very quickly."
— Dave Woynarowski, M.D.
DrDavesBest.com
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This seminar was quite unusual.
Because we limited attendance to just 40 "hand-picked" individuals. (In
fact, we prefer to call it a "workshop" than a seminar.) We kept it small on
purpose. Each attendee had to qualify to get in the door… and pay a king's
ransom to boot.
(The amazing thing was, we had people from all walks of life in totally
unrelated industries: doctors, lawyers, entrepreneurs, artistes, insurance
brokers and others.)
More important was the fact that we revealed all our copywriting
secrets like… how to write a killer headline in 60 seconds or less.
Or… how to produce wealth beyond your wildest dreams by making an offer
no sane person can resist!
And more.
What we really did was divulge everything — I mean every last little
secret — we know about writing powerful, response-boosting, money-making
copy… including secrets we both never revealed before until that
powerful seminar.
Secrets even experienced pro's can reap huge rewards from.
We revealed…
- How David created an ad campaign that cost less than a measly $100 to
launch, and brought in $5 million a year in new, documented business
(you'll get the full text of the sales letter I've never shown anyone…
plus.. the top-secret strategy David kept to himself until now)...
- The "secret code" behind the most profitable advertising of all time
— which has brought in an estimated $2 billion in sales (David didn't
write the ad, although he knows who did... but… he's the only one who
unlocked the secret code behind this incredibly profitable offer, and
reveals it step-by-step, so that you can write a similarly super-successful
ad for your own business)...
- How we routinely take spectacularly boring subjects (David has
personally worked in over 89 different industries) and make them riveting
for qualified prospects (the ones who spend money with you) — these
are 11 secret techniques that until now, only 40 people in the world have
been privy to.
- Michel discloses the one secret strategy (and no, it has nothing
to do with writing copy) on how to turn any flimsy copywriter into a
copywriting powerhouse almost overnight... by supercharging wimpy
response rates of less than 1% to massive cash-generating rates as high as
5%, 10% even 20% or more.
And that's just scratching the surface.
Along with our select panel of instructors, we kept the audience
mesmerized non-stop for three solid days — including a few
million-dollar copywriters and media gurus. We shared every tip,
strategy and technique in our collective "bag of copywriting tricks."
We've Never Seen More Genius
Assembled Into A Single Room!
Aside from our star faculty, some of the students (who are also top,
well-respected copywriters and marketers in their own right) included Carl
Galletti, Brian Keith Voiles, Peter Stone, Dr. Mike-Woo Ming, just to name a
small few.
(If you want an idea of some of the genius who were there and what they had
to say, just check out the video testimonials on this page. But more on
that later.)
Look, we believe copywriting is the heart of entrepreneurship and should:
- produce a bankable return on investment from advertising,
- generate measurable results and
- rely on proven direct response methods that work by formula
rather than by guesswork (so you can get the same results again,
whenever you want).
Try getting that from mainstream ad agencies. (If you do, good luck!)
Because you see, their agenda is not to help us make a profit…
but… to make a profit for themselves. Their goal is achieving great
ads... not great results.
We bring this up because, well, have you ever hired an "advertising
expert"… spent a ton of money… only to get zero results… and
you wonder where the money went?
I can tell you where. It's pretty simple! The money went from your
pocket into theirs.
Compare that to this:
"My Letter Converted Over 12%!"
"Using what I learned, one letter I wrote for a
client outpulled the control 8-1 on a cold list. That same letter
converted over 12% when sent to a different list. My client
ended up making more money in 48 hours using my letter than he made in
the previous month. This never would have happened without me
applying the masterful skills David teaches."
— Wendy Baldwin
writer-results.com
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Wendy was one of our Breakthrough Copywriting students.
Wouldn't you like to know what she knows?
Of course you would.
So… if you are ready to find out what brings in the big bucks in the
real world… then… the copywriting and marketing secrets disclosed at my
seminar are mandatory. Because you won't stumble across this amazing
stuff anywhere else.
Think about it for a moment...
What do you get when you "lock" a bunch of top copywriters with
million-dollar track records into a single, private room for three solid
days, and force them to reveal their innermost secrets and strategies?
What do you get when these copywriting superstars share how to easily
conquer writer's block (or anything that's holding you back)... write truly
compelling sales copy (even if you can't write worth squat)... and achieve
above-average response rates FAST?
What if during those three "closed-door" days everything was recorded?
In other words, what if every proven tip... every tested strategy... and
every surefire technique... have all been captured on video?
Well, now's your chance to get your hands on those secret videos and
accompanying manuals that only a select handful of people were privy to (and
paid handsomely for).
Not only that, but we've also beefed up the content with special
"extra-curricular" classes, teleseminars and interviews... all on 9 DVDs,
over 20 CDs and several hundreds of pages of content, transcripts and
manuals... including slides and accompanying handouts!
Introducing, for the first time ever...
The Breakthrough
Copywriting System™

This is unlike any copywriting course you may have seen or heard
about before.
And it works for anyone. It doesn't matter if you're an Internet marketer… a
travel agent… a septic tank company owner… a consultant… a financial services
provider… a sales representative... a copywriter yourself… or in any other
industry…
... Now you, too, can discover how to easily turn words into wealth... at
will.
Breakthrough Copywriting is guaranteed to eliminate the 3 biggest
problems that plague most people who are stuck and cannot get to the
next level of income:
- Lack of Knowledge. There's a lot of misinformation out there
about what to do to write a sales letter that delivers you a fortune. (In
fact, you may already have a lot of knowledge, and some of it, frankly,
doesn't work,
because it's wrong. You have to separate the wheat from the chaff.)
- Lack of Technique. Knowledge, by itself, will indeed make you
knowledgeable — but it won't make you rich. You need to know how to
apply the knowledge to make it work for you. (And you know that most of
the people who teach copywriting seminars, even the high-results
"superstars," don’t really teach you how to do what they do.)
- Barriers and Blocks. Even if you know what to do and how to do
it, but if you can't get past what's holding you back internally, you'll
never get the results you want... and deserve. (It's that sick, sinking
feeling in the pit of your stomach that comes from writer's block,
which is one thing that stops dozens of people from forging ahead to the
next level.)
We've created sales copy that has been documented to make millions, and so
have the other members of the Copywriting panel who teach you in this
system.
For example, check out a few of the secrets revealed in each session…
Session 1 & 2:
Breakthrough Copywriting Basics!

- David's 4-part Breakthrough Copywriting formula that lets anyone write
brutally-effective copy and maximizes the response and profits of any ad or
website!
- How to write better-pulling ad copy than 99.5% of all traditional ad
agencies! (Never be at the mercy of another agency, consultant or copywriter
who doesn't know what they're talking about -most don't -again.)
- The "C" Factor: How it virtually forces people to read your ad,
letter or website from top to bottom, whip out their wallet, and buy on the
spot!
- How to write emotion-packed copy that generates an immediate response!
- How to get a flood of customers — in fact, more than you could handle
— without having to endure the usual frustration, stress and struggle!
- How to tap the deep into the reservoirs of the subconscious mind
and burst open the floodgates to create tidal waves of cash! (It's easier
than you think!)
- The "Anatomy of a Sales Message" revealed! At last, discover the 6
parts every promotion — either online or offline — must have to pull in
staggering results!
- One thing to avoid — at all cost — before sitting down to write a single
word of copy! Almost no one will tell you about this… but… it's the truth
anyway.
- Why running ads that run counter to 99% of everything else you see is
the best way to improve the response, results and profits of your marketing!
(High School dropouts -with a little common sense and street smarts —
have pocketed millions of dollars advertising their businesses this way!
Now it's your turn.)
- What 82% of salespeople and business owners don't do that kills
their chances of securing more sales! (My friend Ben Gay III — author of the
best-seller Closers — gives his thoughts about that figure! It's
going to floor you.)
How To Melt Away Buying Resistance
And Skepticism To Your Advertising!
- Ted Cooper's formula for writing sales messages that are absolutely
impossible to ignore! (Ted's the legendary copywriter who helped build
two multi-billion dollar companies including Apple Computer! His
advice is priceless and can't-miss for both "mom and pop shops" as well as
larger corporate businesses.)
- The only 2 responses you ever want from people reading your
ads!
- The crucial difference between "want" and "need"! (Get this one right
and you'll never lack anything for all the rest of your days. Get it
wrong and you're stuck in the "feast-or-famine cycle" — at best — forever.)
- 7 surefire reasons people decide to buy! (Want a never-ending stream of
profits? Focus your copy on one or a combination of these nearly
irresistible buying motivators. Your results will soar almost instantly!)
- Master copywriter Brian Keith Voiles' little-known secret method for
tapping the emotional hot buttons of prospects! Now, you'll know what you
need to do to have them eating out of the palm of your hand!
- How to use "swipe files" to rip-off elements from successful letters for
your projects! (Even top copywriters use swipes to turn out masterpiece copy
in half the time! It's legal and 100% reliable when you need a spark of
inspiration to create a cash windfall!)
Let me tell you something important: The Big Idea behind my seminar was
that…
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Crafting
"killer" copy is simple, once you learn
the 4-part Breakthrough Copywriting formula!
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Many people write lame sales messages because they only focus on one
element.
You may be guilty of this too. Don't feel bad… since… it's not your
fault.
Why? Well, even the most famous "results-oriented" copywriting "gurus"
out there don't teach the other crucial 3 factors of copy that sells.
You're being cheated… and… only getting a quarter of the formula.
I delved into…
- how to wipe out writer's block forever (and increase the speed
of writing good copy dramatically)
- little-known tricks you can use to transfer emotions and energy to
a written sales pitch (this is what gets prospects emotionally
engaged, and emotion is what leads to action… and sales)
- the 21st Century definition of copywriting, which
doubles the market compared to the outdated definition everyone else has
been teaching
… and much, much more.
You see, that's just the tip of the iceberg.
In fact, here's just a small selection of what Michel revealed during…
Session 3:
The Art Of Breakthrough Copywriting

- The most important skill in the world! (Odds are you've never
considered the answer Michel gives… but…this skill practically
guarantees you "write" whatever number you want on your paycheck from
now on!)
- How to spark the passion hidden within you… and… connect with your
customers like never before! (All great sales pros/copywriters know this is
the one big secret that rivets attention to sales message like nothing
else!)
- The 3 books -two by famous ad writers, another by a social scientist
—you need to have in your personal library! (Guaranteed to transform
you into a selling machine!)
- 7 Laws of Nature hard-wired into our brains that compel quick action!
(Learn them. Use them. And profit immensely!)
- How to blow every price objection out of the water! (The
psychological truth behind this technique makes it super-effective… even
when you're selling high-priced items from an ad, sales letter or website
where the prospect can't see or touch the product!)
- An amazing little trick restaurant waiters (and waitresses) use that can
multiply your sales beyond belief! (The great thing about this is, waiters
and waitresses who employ this simple strategy get the biggest tips without
asking. Use this technique yourself and you'll sell more, too!)
- How to use an age-old principle of human behavior to create a
panicked buying response that works in your favor! (Once you know this
secret, you can make this dream scenario happen almost on command… and that
means whenever you need a flood of customers… or just feel like
boosting profits fast! It doesn't matter...)
- A dumb thing novice salespeople and business owners do in person, offline
and online, that turns customers away!
- Plus… another dumb thing almost all websites contain that drives
visitors off the site… in most cases… never to return again! The sad thing
is, it's so simple to fix… once you know what it is!
- The stunning and little-known "Ketchup Principle," and what it highlights
about human nature (that puts wads of extra money in your pocket)!
- A secret discovered by a Russian scientist to keep people reading long
copy until they order! (It's powerful and predictable… and… now, you can use
it too!)
- An ingenious "mind-control" strategy (right out of the classic
Psycho-Cybernetics book by Dr. Maxwell Maltz) that primes customers to
automatically favor what you are selling! (Hint: it's about directing their
minds.)
- Forget A.I.D.A.! Use Michel's secret 5-part formula that creates some
of the most persuasive copy on the planet!
- At last… how to determine without a doubt whether it's better to write
long copy or short copy! (Carefully controlled tests prove how much copy
people are willing to read… and… how to make sure they read it all! You
absolutely need to know this information, even if you think you know
the answer.)
- Here's a surprise for you: Why the job of copy is NOT to induce
action (believe it or not)… and… what it really is instead!
- How to stop people from scanning a website or direct mail
letter, grab them "by the eyeballs" and read it word for word
instead!
- A little-known secret on how to "hook" the reader directly into your
sales message! (It's so easy, you'll kick yourself.)
- The single most powerful sales "force" in the entire universe!
- A special type of word (most copywriters don't know about) that boost
response tremendously! (These words are secret weapons —powerhouses
that carry "punch," drive home the selling points, and bring home the
bacon!)
But we're just getting warmed up! Wait until you find out about…
Session 4:
Breakthrough Copywriting
Emotional Triggers

- Emotional Triggers: What they are and how they, almost hypnotically,
totally turn off the skeptical "chatter" inside the prospect's mind!
- A fresh technique you've never heard of before to apply social proof
to advertising that turns "doubting Thomas's" into loyal buyers!
- Why the stuff they taught you in Sunday School — like love, peace, and
goodwill towards men — won't make you a single dime writing copy! (In
fact, your childhood teachers would gasp with horror and cover their ears
before listening to this controversial advice… but… if you want
the big money, I mean REALLY big, you'd better listen up…
and listen good!)
- Master copywriter Brian Keith Voiles reveals, for the first
time in public, an extraordinary system for putting your testimonial
acquisition process on autopilot!
- A mind-blowing money-making secret: How Mike Stewart (the
"Internet Audio Guy") received over 200 testimonials from reluctant
customers!
- What you can learn from an old, outdated TV commercial that can
destroy hidden prospect objections and make you tons of extra
money!
- How to reasonably convince your prospects that your sales message is
actually their idea… so naturally, the only logical conclusion they
can come to is, to buy!
- How to lead prospects to answer their own objections… even the
ones they didn't know they had to begin with! (Sure, it's controversial…
but… it works like gangbusters!)
- How to transfer the credibility of editorial-style journalism to
your advertisements! (Watch as response rates spike by up to 500%!)
- How to nudge "small-thinking" prospects into "taking the plunge!" (Not
everyone can "go for it" in a big way… some people will only be happy
with modest gains! The late direct mail master Joe Karbo used this
technique brilliantly to make the phones ring off the hook for a
newspaper ad. Almost nobody uses or even knows about this technique, but you
can use it for any business.)
- How to spice up the "sex appeal" of, well, frankly, boring
products! (Listen to the story of a cloistered Ph.D. research scientist who
expressed her unbridled excitement about a scientific gadget. A perfect
example of how even emotionally-unexpressive prospects come alive when
presented with an offer that bursts open the floodgates of their deepest
passions!)
- The real secret of what causes the best copywriters in the world to
transfer their emotions through their copy and into the customer's heart and
mind! (This is going to blow you away...)
- How to create the best advertising for your business without writing one
single solitary word! (And no… it's not "hire a copywriter," either!
You'll never guess!)
Okay, let's take a quick "breather." We'll get back to more of the amazing
secrets revealed at my seminar… but first… I want to make a point.
David read an interesting statistic the other day that said 85% of
businesses close their doors within 5 years. That's sad, if you ask me.
Because, when it comes right down to it, the reason these businesses close
up is they don't generate enough sales.
After all, there's no sane reason a profitable business would ever close.
Nope.
Because When a Business
Makes a Handsome Profit, The Owner
Doesn't Close It… They Sell It!
Which means anyone who owns a profit-seeking enterprise (whether online or
offline) should do everything possible to make more sales. (That way,
when you want to leave, you can do so with money in your pocket,
instead of a hole!)
Yes, the profits are in the sales. Not only today, but in the future (at a
multiplied number) when you sell the business.
And the biggest profit breakthroughs come from testing and tracking your
advertising to explode those sales off the charts.

Claim your copy in 1 or 3 easy installments!
Which leads me to the next two sessions of my seminar…
Sessions 5 & 6:
The Science Of Breakthrough
Copywriting And "Hot Seats"

Here, Michel begins this session by revealing secrets about split-test
results (also calls A/B tests, where copy "A" is tested against copy "B,"
and which one produces the best response) that can double, triple, even
quadruple your sales.
These test results are worth their weight in gold. Originally, in actual
marketing tests, companies spent hundreds of thousands of dollars to
determine this information!
But because Michel delivered specific, little-known results in our
closed-door seminar, you benefit from the findings without having to pay for
the expensive tests yourself!
For example, Michel reveals...
- Specific elements to test in copy and how to test each one! (Michel goes
over 26 different parts of a promotion that… with a little "tweaking"… can
boost response by 150%... 500%... 1000% or more! He even shows actual test
results where clients enjoyed incredible response increases from simple
little split tests!)
- What a "control" is, and why it's crucial you have one for every
promotion from here on in — and how to beat it!
- A little-known way to sneak emails under spam filter "radars"… and… get
more people to open your email! (Attention
Email Marketers: This is "must-have" info!)
- A secret place to put your signature that almost always keeps people
reading longer! (And no, it's not at the end of the letter!)
- How Michel produced a 950% response boost for one client which resulted
in $21,000 of pure profit! (He tells you how to do the same yourself.)
- The 4 best colors to apply to your website borders and background to
increase response! (Yes, colors do help!)
- The 3 worst colors to apply to website borders (that depress
response)!
- How to format promotions to appeal to people who hate technology, or,
instead, how to format to sell to super-geeks! (Depending on who reads the
copy, different formats produce better results. Here's the scoop based on
real-world tests… not guesswork.)
- Website formatting secrets of the largest direct marketing companies in
America! (These companies are fanatical testers… so… it benefits you to
model your websites after theirs!)
- One thing to remove from a website sales page… if… you don't want
"bail outs" from visitors! (Web designers — who don't know squat — swear
adding this improves response… but… they are WRONG!)
- Where to get "unblockable" pop-ups that don't annoy your prospects (but
do increase sales conversion)!
- Step-by-step breakdown of 3 websites — detailed critiques running 2
hours in total — where Michel painstakingly goes through every detail
of each element of copy and suggests massive improvements. (Enter the
thought process a master copywriter goes through during these copy
critiques. Priceless stuff!)
- The number one critical element of any lead-generation ad!
- What sells better: regular postcards or oversized postcards? Michel
gives you the answer based on tested campaigns!
- The famed "Preparation H" concept, and how it can double or even triple
the results of all your promotions!
At this point in the seminar, people couldn't imagine what else we could
cover (believe me, some "ears were bleeding")... but we threw them a curve!
Instead of focusing strictly on the written word, we brought in our
good friend Mike Stewart!
Mike's known as the "The Internet Audio Guy," and he talked with amazing
openness about how he turns businesses around (and skyrockets the sales of
healthy businesses) by adding online audio and video to their websites.
For the first time ever, he detailed how to profit from one of his most
prized secret techniques. (Only a small number of people know about them!)
Most people don't know this, but Mike has an amazing track record as an
Internet marketer. For example, one business was on the brink of
bankruptcy. Mike's magic turned the business around and brought in over
$100,000 in sales in less than a month… just with copy changes.
He's boosted sales for other businesses to the
tune of 5 and 6 figures a month with his written, audio and video
storytelling techniques, and he tells (and even shows) you how he does it
right on the DVD!
Here's just part of what Mike spoke about in…
Session 7:
Breakthrough Audio Copywriting

- Why audio recording is so powerful for creating info products that
project a higher perceived value! (Which translates into more money!)
- 3 startling facts about the power of audio to make sales promotions
stick! (You've heard this before but probably never knew it!)
- How to guarantee your sales messages will appeal to 95% of the
population… including… the large percentage who can't read (or don't like
to) but still have money to spend! (Don't let big dollars run away from you
anymore!)
- How to sneak your sales promotions in during "rush hour" and other
"drive times" without spending a single penny on expensive radio ads!
- How to embed bonus offers in web presentations that prompt people to
contact you or buy right then and there! (This one alone is worth a
fortune!)
- How to dominate a local market using nothing more than a simple audio
and video enhanced website and cheaper-than-dirt web advertising!
(Especially useful for brick and mortar businesses who rely on local
customers.
Mike's simple strategy cost a pontoon boat dealer only $1,700 for the year and brought in $300,000 in new business!)
Click on the buttons below and listen to two of Mike's clients talk
about the amazing results he gets from the system he invented which
almost no one know about…
Listen to some of the results Mike gets for his clients:
"Mike has worked on my website. I followed his instructions and I was blown
me away by the amount of new business it's bringing me... especially during
slow months in my industry (the pest control industry)... 50% of my new
business has come directly from my website (thanks to Mike's help)."
"Mike's has improved my business by about 40%... he has skyrocketed my
business... I get people from out of state and even out of the country
to buy my boats. I highly recommend Mike Stewart."
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- How to build lists of hot prospects for sales people by using audio-based
websites with a little marketing "twist" you'll never guess! (But it could
put lots of "greenbacks" in your pocket, just like it did for one piano
business.)
- One "dumb" (but common) mistake to avoid when talking into a
microphone! (You're gonna crack up when you hear Mike's story.)
- How to turn your personal computer into a high-powered recording studio!
- The exact kind of music to put on a website… if… you don't want to get
in legal "hot water"!
- How to add music to a website to give it an emotional pump you can't
produce any other way! (Mike even gives a demonstration that will make you a
believer in the power of music to deliver more effective sales messages!)
- Mike's advice about driving tons of traffic to websites! (Don't be
fooled by the simplicity of his answer… because… it's dead-on
accurate!)
- How to link sound to Power Point presentations and put it on "autorun" on
your website! (Simple since programming skills are not required to
implement multi-media into Power Point!)
- Where to find royalty free music online!
- How to create multi-media audio visuals the easy way!
- Four web-based resources to create video for websites! (This used to
cost $10,000… but now it's inexpensive and you can do it at home!)
Session 8:
Breakthrough Copywriting "DNA"

This is probably the best segment of the entire seminar. One of our
students, who brings in 6-figure consulting contracts from major
corporations, told David in confidence that Session 7 was worth the
entire cost of the seminar.
Why?
Because David Dissected With
Surgical Precision The Themes of The
Biggest WINNERS In Copywriting History.
Imagine if you knew those themes and how to use them, build your
copy around them… and… generate cash-producing winners, one right after the
other.
It's easy when you know the secrets of…
- A famous direct response comic strip promotion so compelling and
profitable it's been running over 80 years! (In fact, 500 ads run around the
world still selling this product at a profit today!)
- How to write such monster winners your kids and grand kids will never
have to work a day in their lives! (Don't laugh. It's happened before… and…
it could happen to you.)
- How Joe Karbo came up with his famous "Lazy Man's Way To Riches"
ad that sold nearly 3,000,000 copies of a $10 book.
- The secret formula used to write the most profitable sales letter in
the history of the world! (Imagine writing a letter that mails for 23-years
and counting and sells newspaper subscriptions to the tune of $2,000,000,000
(that's Two Billion Dollars!). This one has done just that,
and knowing the secrets behind its structure could make you rich!)
- Truth in advertising: What it is and how it's determined! (A quick
"litmus test" to put your ads through — before placing them in any
publication — that keeps the "Alphabet Agencies" off your back and keeps you
out of "Club Fed" — that's prison, in case you didn't know!)
- Vital information you can learn from a letter that's been mailed over
600,000,000 times (yup, Six Hundred Million)… all over the United
States, Europe and Australia.
- How to create lead generation promotions that pull in tons and tons of
hot leads! (I examine a classic "lead-generating" ad written in 1948
that had over 6,000 words — talk about long copy — and attracted over 5,000
leads the first time it ran! You'll learn how you can profit from the same
technique today.)
- Why narrowing your market puts more money in your pockets!
- The reason placing a "live" stamp on direct mail letters increases
response!
- How to turn trash into cash! (My "earthworm story" is hilarious and
highlights the power of a money-making concept as old as time itself!)
- The "Fortin Factor": How Michel adds sales by pushing certain
prospects away!
- Why one marketer is making hundreds of dollars per week from eBay
without auctioning anything himself!
- The "Abacus Letter" — one of the most successful direct mail sales
letters David has penned — is the one that raked in a whopping $5 Million
dollars per year… year after year… until the travel agency finally stopped
mailing it because they couldn't service the extra customers!
- The best type of envelope to use when mailing letters!
But I didn't stop there. Nope. We brought in David's friend, Jim Van
Wyck to speak.
Jim has built and sold businesses, and knows copywriting from the
business owner's point of view (he's also been paid handsomely as a
for-hire copywriter).
The topic of Jim's talk was "Momentum". Which is a critical issue, because
some of us never build up and sustain the momentum we need to reach the next
level. What often happens is, people get off to a great start but then
"peter out" toward the end.
Well, as a professional sports coach, Jim understands peak performance and
how to break through internal barriers. But if you think "that's it?" Think
again... he's an entrepreneur who built a $2-million-dollar a year business
himself.

Claim your copy in 1 or 3 easy installments!
Here's a little of what Jim revealed in…
Session 9:
Breakthrough Momentum
- An interesting story (especially the part about the Chinese guys
flying through the air while doing "energy" exercises) about the time Jim
was studying for his Master's Degree in the "Underground City" in Peking,
China! (This story is absolutely riveting!)
- How to start building the momentum necessary to write copy that produces
the freedom, success and riches you want and deserve!
- A simple exercise all great copywriters do to improve their skills!
(It's how the world-class ad writers became world-class and it's the only
way to write better copy faster.)
- The 3 Noble Principles of Momentum! (Incorporate them into your life and
you have a right to expect "miracles" to happen!)
- How to harness the power of the "success emotions" buried within!
(This powerful exercise allows you to feel what it's like to succeed! Do it
often! You'll love it!)
- The secret to making weight-loss ads work! (Jim was in the business for
years and discovered — through arduous testing — what works and what
doesn't when you run weight-loss ads in newspapers! What he discovered will
apply to almost any other business, too.)
- How to say "No!" to distractions and stop being "half-assed" about
your business and life! (You're sure to prosper from Jim's wisdom!)
- How Jim intensified his momentum and secured
a $40,000 copywriting gig despite the fact he wasn't looking
to become a "hired gun" copywriter!
Amazing! Every attendee left this seminar "armed and dangerous" and ready
to leapfrog to the next level… and… write money-making copy.
Even Members of The Faculty Were
Blown Away By The Information!
Take a look at what students, and even teachers, had to say on camera...

Claim your copy in 1 or 3 easy installments!
Which brings us to this: If you own an offline or online business… or you
are a copywriter… you must have these insider secrets.
But, you missed out on the "live" event.
However, you're in luck!
Because we had a professional video and audio crew tape the whole seminar.
Every single secret was caught on tape. We picked only the presentations
that will help you create better copy more quickly, more easily, and make
more money for your business.
And, we're making the "uncensored" DVD's available for a short time while
supplies last. These DVD's are the best way to experience our seminar in the
comfort of your own home. You don't have to travel anywhere... you don't
have to rent a hotel room...
With these videos you can review and play them over and over again. Without
missing one little thing… which… by the way… sometimes happens at a live
event.
But, you won't miss a beat.
Here's The Deal…

Our "Breakthrough Copywriting System" comes with:
- all 9 DVD's of the key presentations (every word, slide, even audience
questions are recorded and mastered onto these high-quality DVDs)…
- audio CD's of each DVD session… and…
- full professional transcripts of the DVD's (we're talking one amazing
copywriting secret after another)... use them for notes, to follow along and
even see, exactly, what the privileged audience saw during those
presentations...
Plus, I include all 120 pages of the seminar handouts.
BUT that's not all...
You also get these 7 bonus audio CD's worth $779.00
 |
Bonus CD #1:
|
Breakthrough Relationship
Copywriting ($97 Value)
|
This was a special interview with master email marketer, Craig Perrine.
Craig discusses how he writes copy that solidifies his relationship with
customers. And how doing so leads to consistent repeat business
(which is where all the real money is in marketing). This is
critical stuff if you want to make more money from your email marketing.
|
 |
Bonus CD #2:
|
How To Write Headlines That
Sell Info Products ($97 Value)
|
Our good friend Jim Edwards, along with David, together went over a
special process for writing powerful info product headlines (remember
that we just sold 141 products off a site in a single day). Yes,
our process is 100% proven to increase response and orders.
Information marketers will especially find this bonus of great value.
|
 |
Bonus CD #3:
|
Breakthrough Copywriting For
Web Infomercials ($97 Value)
|
A hot new trend is growing online: selling products via infomercials.
Well, Mike Stewart has perfected his skills at creating web infomercial
copy that sells just about anything online. He's made thousands of extra
dollars for his own business just with online video presentations. Pay
attention to what he says and your sales figures will skyrocket, too.
|
 |
Bonus CD #4:
|
Breakthrough Copywriting
Test Results ($97 Value)
|
Michel Fortin is a fanatical tester. He discusses how to test
copy elements for maximum response. Here's information he revealed on a
private teleseminar (after the Breakthrough Copywriting event itself)
you'd be hard-pressed to find anywhere else. And by now you certainly
realize that testing is the one thing — above all others — that will
boost results.
|
 |
Bonus CD #5:
|
The Interview With The "Secret"
Copywriter ($197 Value)
|
David had the honor of interviewing one of the country's top direct mail
copywriters, who befriended him years ago and was an important mentor in
his career. You may never have heard of him, but the folks who pay
top-dollar for copywriting (and mail millions of pieces at a time) know
who he is, alright.
They're constantly trying to book his time months in advance, because
under his belt he has a bunch of winners and "controls" for the top
direct marketing companies in the country. The sage advice he shared is
worth a fortune… and… it's all yours as a free bonus.
|
 |
Bonus CD #6:
|
The Copywriting Roundtable
Interviews (Part I) ($97 Value)
|
Three of the best copywriters on the planet and I got together for an
instructive session where we let loose and let it all hang out. I was
amazed by the quality and quantity of practical money-making copy
secrets these guys gave away. In fact, the "pow-wow" session went an
hour over what we originally scheduled, and we had to record a second
CD.
|
 |
Bonus CD #7:
|
The Copywriting Roundtable
Interviews (Part II) ($97 Value)
|
Like we said, we had such a blast during this mini-teleseminar we lost
track of time and kept talking. When I went over the tapes, I was
floored by some of the things my fellow copywriters divulged. I'm
talking about closely-guarded info I thought they would take to their
grave. Not so. It's all captured on this CD waiting to enrich your life.
|
Listen, our copywriting seminar was full of this kind of top-secret info
that could make you millions. Each member of the faculty easily charges as
much as $150-300 an hour for consulting. (And they're worth every penny.)
I'm sure some of the attendees will make a fortune (some of them already
are). You can join them by getting the DVD's and all the bonus CD's that
come with the package.
How much is all this going to run?
Well, you should know that attendees paid $5,000 per seat.
That's not all... they paid that plus hotel accommodations, airfare,
food and time away from their business. We had people there from all over
the world.
When you add it all up, some of these people invested over $7,500.
But you won't have to… because… for a limited time our "Breakthrough
Copywriting System" is available for a full…
$4,000.00 LESS Than Our
Students Paid to Attend!
That's right! You'll get the the best of the seminar, professionally
recorded on digital DVD. Crystal-clear audio and studio-quality video.
Plus, the seminar handouts and all the bonus CD's. So of you prefer, you
can either watch at home or listen in your car.. or both! And, you'll get
all this for — not the $5,000 attendees had to pay to learn it — but over
$4,000 less...
... just a tiny investment of only $997. Free shipping and handling in the
United States or Canada. (*For orders outside the
U.S. and Canada see ordering instructions.)

Claim your copy in 1 or 3 easy installments!
Why would you pay that much just for a bunch of DVDs and CDs and some
printed material? Good question. The answer is simple.
What I teach can turn your life around.
But, don't take my word for it. Just take a look at what others say about
us and our ability to transform ordinary people into powerful copywriters,
and produce huge cash windfalls with our own copy:
"Tens of Millions of Dollars In Sales"
"David Garfinkel has generated tens of millions of
dollars in sales -and substantial profits -for his clients. To
paraphrase the old Dean Witter ad, 'When David speaks or writes, savvy
marketers listen and act.'"
— Alan N. Schlaifer, President,
The Wharton School Club, Washington, DC
"$1,080,496.37 Under 24 Hours!"
"A big thank you for burning the midnight oil and
doing such a masterful job on the Traffic Secrets sales letter.
In fact, even after the first draft, you insisted on doing a completely
new sales letter right before the launch to make sure it sells!
"Michel, you are the author of the biggest grossing
launch letter to the Internet market, and I believe of the fastest
selling course in the history of Internet marketing, producing
$1,080,496.37 in sales in just 18 hours of its world release."

— John Reese
TrafficSecrets.com
"Sold 211 CD's In 3 Days"
"David, thank you for your copywriting help. With
the information you helped me with, I was able to write a brand new
website salesletter that sold over 211 CD's in less than 3 days. Because
of this new salesletter, I will put a extra $60,000 of cold hard cash in
my pocket this month. Your information is invaluable!"
"Thank you, Thank you, Thank you!"
— Matt Bacak, The Powerful Promoter,
powerfulpromoter.com
"My Copy Is Now Pulling
Close To 400% More!"
Click "play" to listen to radio host Peter Twist interview Kirt
Christensen about my sales copy (about 2:15 minutes).
"Mike, you really are one of the
greatest copywriters I've ever read. You more than tripled my
conversion!
"That's a pretty big statement, too,
since I've worked with other 'well-known' writers like Trevor Levine,
Brian Keith Voiles and Marlon Sanders!"

— Kirt Christensen
BuyingWebBusinesses.com
World-Renowned Sales Expert
Becomes Even Better Copywriter
"In the past, the letters I wrote got excellent
results. However, it was no secret that they were a struggle for me to
write and I would rewrite them numerous times before delivering them to
my clients.
"But I always believed the effort was worth it,
because my clients were happy with the copy and frequently even happier
with the new business the letters would get them.
"But your course taught me a number of valuable
shortcuts. Now, the work is much easier. No question about it, writing a
powerful, money-making sales letter still takes time and effort. But far
less time and effort than before, for copy that is as good or even
better!
"For me, the real payoff is in the results. While I
got impressive results before, now I'm getting amazing results! A recent
example is a letter I wrote for a real estate client who is selling to a
very difficult market."
"My client was astounded day after day when people
not only called, but actually lined up in his office to buy! Practically
all he had to do was fill out applications and take their checks!"
— Ben F. Gay III, Publisher, "The Closers,"
Author,
"The Closers II," Editor, "The Closers Update" Newsletter
"Got 20 Times My Investment,
Easy!"
"Michel will significantly help improve my
sales based on his guidance. He overdelivers. I have
absolutely no doubt I'll easily get better than 20 times the
return on my small investment in his copy critiques.
"I'm really tough to impress, but this will easily
help me make a decent increase in sales, I am very confident of this. He
helped identify many blindspots I didn't know and improvements to
make.
"Michel's will easily improve my sales by
20% or better, and I would expect he would do the same for you."
Update!
"A 45.6% Conversion Rate!"
"After applying just one of Michel's ideas, I
just made $4,645.00 in the last 48 hours.
Click to see the proof.
"I made over $24,000, a healthy
$4,000+ from my record September sales, and over twice my August sales.
It's a solid increase over my usual amount.
"In fact, it's close to a
50% conversion! Now, cross-applying his critique ideas to
various other copy is terrific, and will definitely help me make more
sales."

— Ken Calhoun
CopywritingUniversity.com
"More Than $5 Million
In Recurring Income"
"My company, Abacus Travel Management, was very
successful receiving referral business, due to our high-level customer
service policy. In trying to grow our business, we found that the
ordinary marketing techniques were not working. We elected to seek out
and hire a marketing expert, David Garfinkel. David put together a
direct marketing program for us, targeting fast-growing entrepreneurial
companies in the Phoenix area.
"The results were phenomenal. In fact, we got such a
high response, we could only mail 25 letters out at a time, as we got
more requests for appointments than we could handle. The new clients
from David's campaign accounted for more than $5 million in recurring
income.
"When I sold the company in 1999, these clients
added significant worth to the valuation of my company."
— Bonnie Levine, CTC
"I Made $39,523.97 With Your
Help!"
"I REALLY want to thank you for
everything. I've been able to learn so much from you copy-wise. For
example, my latest project was the real test to see what I've learned
and how I could put it to use.
"The results? Well, I launched my website with a
small list of 1,788 subscribers and was able to earn a nice $31,523.97
within the first 24 hours of the site launch. The site was converting at
such a high rate you wouldn't even believe me if I told you.
"I also wanted to send a BIG thank you
for the amazing critique the other night. I was simply shocked at how
much stuff you covered in such a short period of time.
"You literally went thru my whole sales letter and
told me specific things I needed to change that could increase my
response rate. And that's from a sales letter that's ALREADY
converting very high!
"Amazing! I'm sitting here with 5 pages of notes
with dozens of things I could tweak here and there stuff I would
have never thought of on my own.
"The good news? I started implementing some of the
tweaks and I immediately noticed a difference. The conversion went up by
0.5% since. and has brought in over $1,800 in sales within 24 hours
after making them.
"Keep in mind, I've only used 3 of the things we
talked about and I haven't started to advertise the site either (I have
a small list of 2,100 or so right now).
"That one critique you gave me taught me things
about copy I didn't even realize, some very common mistakes I see all
the time by my web design clients, if they made just that 1 change you
talked about I'm sure they'd notice a boost in sales.
"I can say this for certain, you ARE
one of the top copywriters I've ever seen and your help is proving key
to take my business to the next level.
"Bottom line? I wouldn't be surprised if those few
changes are responsible for over $10,000 (conservative) in profits in my
pocket. If anyone is looking to learn how to write better, seeing is
believing -- and when they see all the value inside your membership
site they are going to be HOOKED. It's that good.
"I'll make sure to buy you a beer when I see you :)"

— Dave Mizrachi
ultimatemarketingminisites.com
"More Money in a Few Months
Than I Used to Make in a Year!"
"If you want to succeed, do whatever David tells you
to do! In an age where you see and hear people blowing smoke, David
Garfinkel actually makes things happen with his sales copy and marketing
savvy. I should know -the two websites we've worked on together have
made me more money in a few months than I used to make in a year!"
— Jim Edwards, Publisher,
I Gotta Tell You! Multimedia Newsletter
"I Used To Get A Signup Every
Hour
Or More. Now It's Every 3-5 Minutes!"
"Michel, I must say, excellent job on this new,
revised copy. With the older version, I was getting a signup about every
hour, or even a little longer. But with this new copy, I'm getting a
signup every 3 to 5 minutes!"
— Steven Scott,
DebtToFreedom.com
From Terror to Confidence, and
$22,425 in Sales from One Email
"In the past, I was terrified of writing copy. I
thought I would do it in a way that would reflect badly on me and my
business. After taking the David's course, I found a new confidence in
myself and my writing. This confidence really paid off for me last fall,
when I sent out 71 email messages and filled a 15-person conference,
just with the responses from the email alone. That accounted for $22,425
of additional income for my business, thanks to my new ability to write
persuasive copy."
— Sarah Victory,
The Victory Company
"Your Sales Copy Is Disgustingly
Good!"
"Michel, I didn't know you. But since our first
teleseminar together, I've taken some time to read a few salesletters
you wrote. They blew me away!
"And here I thought I knew every killer copywriter
in the world... I didn't. Well, now I'm going to steal a lot of your
ideas! They are truly that good. I mean that sincerely, since I don't
pay compliments easily. Your sales copy is so good, it's disgustingly
good."
— Gary Halbert
TheGaryHalbertLetter.com
Tripled Profitability to Nearly $4 Million
"David, the results more than lived up to your
claims. Using your techniques, we obtained thousands of new clients,
tripling the profitability of our program to nearly $4 million."
— Daniel G. Alcorn, Senior Vice President,
Chittenden Bank
"Got An 118% ROI From
Your Copy In Just 3 Months!"
"I hired Michel Fortin to rewrite what was already a
decent sales letter that had gone through a lot of testing. The results
are amazing. From one traffic source I can isolate and track, my results
show a return on the investment in Michel's fee of 118% in just the
first three months! That's about 40% per month.
Take that number to the best stock broker in the
world and ask him to match that and he'll laugh and have you escorted
from the room. (After he tries to get you to tell him how you get
returns like that.)
"Simply put, there's no better return on your money
than great sales copy. So I did the only rational thing. Ask him to
rewrite another letter and I joined his membership site so I can
continue to improve my own skills."
— Jeff Mulligan
CBmall.com
Doubled Sales in Six Months
"David developed a marketing video with a unique
twist that sets our business apart from all of our competitors. In the
last six months, we have doubled our sales volume, resulting in an
exciting profit."
— Ty Boyd, CEO,
The Excellence in Speaking Institute
"My Conversion Rate Is Bound
To Jump Up A Few Levels!"
"Michel, I can't believe the HUGE
difference you made! Wow! What you did for my headlines is really
mind-blowing. You get the USP right out in front and build interest in
the visitor to keep reading the sales letter at the same time. My
conversion rate is bound to jump up a few levels with your changes.
"The changes you made to my name capture page made
me want to join my own list. I can't believe how fast and effectively
you took my simply little name and email capture page and turned it into
an opt-in feeding frenzy!
"Who ever said 'Web copy is the hardest part of your
product launched' didn't know Michel Fortin was offering his copywriting
services. If they did they would have said something like, 'With Michel
Fortin's web copy, your hardest part of a product launch is keep up with
the orders!' Yet again you have proven that your reputation is 100%
accurate — the Best! Thanks!"
— Raymond McNally
AffiliatePageCreator.com
Copywriting Career
Launched Into Stratosphere!
"David Garfinkel is not only a world class
copywriter, he is a super coach as well. Under David's guidance, my
copywriting career was launched into the stratosphere virtually
overnight."
— Dr. Harlan Kilstein,
Copywriter
"The Conversion Went From 1% To 7%!"
"Holy Cow! Michel, I'm not believing this -- I have
to tell you that the conversion for B-Tone.com is 7%! All I can say is,
WOW!!! Unbelievable! I knew it would improve but I really didn't
think it would be that much! We now know that we can have a profitable
site! You see, when we bought the product and the site, the conversion
was way less than 1%. It hardly registered!"
— Sherry Zwick
B-Tone.com
Strategy Leads to Two
Biggest Contracts of Career
"David Garfinkel gave me one marketing strategy
involving copywriting that I executed to the letter. It resulted in the
two biggest consulting contracts of my career."
— Patricia Fripp,
Fripp Associates
"In About 10 Minutes He
Came Up With 10 Good Ideas!"
"(I met some of the platinum players at a recent
conference in Orlando.) One of those conversations was with copywriter
Michel Fortin. We started talking about the sales letter for one of my
products, and the conversation quickly turned into a critique and
brainstorming session on how to improve its response.
"In about 10 minutes he came up with 10 ideas that
will definitely kick that site to a much higher level of sales and
profitability. I didn't pay him for the work, nor did he ask for
compensation. I can guarantee you that Michel is now on my short list
for copywriters next time a project comes up. He gave, and someday, he
will receive. If you're looking for a copywriter who generates results,
talk to Michel Fortin."
— Don Crowther
101PublicRelations.com
8% Conversion Rate — ROI over 300%!
"Thanks to you, David, my business has reached
unprecedented growth. Although I am in the payment processing business,
an extremely competitive market, my sales letters currently have over an
8% conversion rate, well 4 times the industry average, increasing my ROI
to over 300%! When I started this business I had a 3 year plan, and
because of your brilliant copywriting skills, I have reached my goal in
under 10 months! I am thankful to have had the opportunity to work with
you."
— M. M. [full name and company name withheld
because this business owner, who's easily recognizable, doesn't
want competitors viewing the sales copy David wrote for him!]
"Pulling As Much As 18%! Wow!"
"Mike, an amazing update... We successfully launched
our new trading CD tutorial product you wrote the sales letter for, at
FibonacciSecrets.com, early this morning. The results have been
absolutely UNBELIEVABLE!
"Just a single mailing we did to one of our opt-in
email lists is currently pulling a whopping 8.6% sales conversion rate!
Another mailing we did to one of our general trading opt-in lists is
pulling an awesome 4.1%.
"The kicker is, neither of these two lists are our
paid clients! One of our client lists is pulling 11.3%.
"One of our affiliates is pulling a 7.6% and another
an incredible 18%! Wow! You are gifted by God to write copy. Some have
the gift to sing, some draw... But you, it's writing copy! God bless
you!"
— Stephen Pierce
The-Whole-Truth.com
"Headed for the Record Books"
"The recent direct mail campaign you designed for me
appears to be headed for the record books--at least the ones I keep. Of
the people I mailed to, virtually 100% read the letter which you
designed. I have already written $30,000 in new business since the
campaign began, and I am currently in negotiations for what will
probably be about $100,000 in further contracts--all as a result of the
direct mail campaign and my follow-up."
— Russ Mumford,
CEO, GreenIdea, Inc.
"Our Income Has Quadrupled!
It's Pulling At Around 10%!"
"I just wanted to thank you, Michel, for writing
such a fantastic website sales letter for us! So far, our income has
quadrupled. In fact, we've made in one week what we would usually make
in an entire MONTH!
"Michel, you have a way with words -- and I'll
certainly be calling upon you in the future to help us maximize our
other projects. (After a second letter written for this client...)
"So far the second web salesletter you did is
pulling at around 10%! Thank you for a great job!!! In fact, I don't
know what we'd do without you... So, don't go getting hit by a bus or
anything! OK?"
— Tameka Sowder
AffiliateMastery.com
$50,000 in 48 hours
"David is a genius. I've hired him to help me, too.
Just one copywriting strategy he developed was directly responsible for
raising $50,000 cash in only 48 hours. I've never forgotten that, and
never will."
— Dr. Joe Vitale, author,
"Life's Missing Instruction Manual" www.mrfire.com
"I've Been Recommending
Michel Fortin To My Clients..."
"I've been recommending Michel to my clients when
they ask me for copy. My clients are also usually good friends, so
that'll tell you what I think of his abilities and professionalism."
— Paul Myers
TalkBiz.com
"Write Powerful, Profitable Copy on Your Own"
"People who write good copy are rare, and almost
none of them can show you how to do what they do. David Garfinkel can.
He's a gifted copywriter who can teach you how to write powerful,
profitable copy on your own."
— Terri Lonier,
Author, Working Solo
"Within Minutes of Uploading Your
New Copy, I Got 5 New Orders!"
"Man, you really know your stuff! I'm sooo pleased!
And the website looks absolutely beautiful. In fact, in just the last
few minutes (after I uploaded the new copy), I received five orders!
Man, I love it when that happens... I'm so pumped!
"The upsell page kicks ass! Good job. To tell you
the truth, I'm very impressed with your expertise — wish I had known
about you a long time ago. Geez, I'm so happy with what you've done,
I've included an extra bonus with the balance of my account. Thanks
again!"
— Larry Trocha
HorseTrainingVideos.com
Over $800,000 in Ebook Sales
"David Garfinkel knows the in's and out's of
copywriting that makes money like no one else I've ever met. The sales
letter he wrote for my ebook 'How to Get Lots of Money for Anything
-Fast!' has pulled in over $800,000 in sales. Learn whatever you can
from him, for it will make you money, too."
— Stuart Lichtman, author,
How to Get Lots of Money for Anything — Fast!
Your Class, Alone, Was Worth More Than
The Last Three Packages I Bought!"
"Michel's (class), by far, was the best I have yet
to spend my time on. As I start my journey using the Internet medium to
sell, I have been sucking up all the 'technique' seminars I can.
"In fact, just the night before, I had listened to
and talked with John Carlton, and in the past 6 months I have learned
from some of the others like Armand Morin, Alex Mandossian, Dan Kennedy,
Jeff Paul, Yanik Silver, Mark Joyner, and many others.
"I have spent thousands of dollars to acquire this
knowledge. Michel covered all of the points, and more, that John Carlton
had covered the night before, but with an articulation that I have never
seen from any of the other experts. Absolutely brilliant, Michel.
"He thoroughly covered the art of copywriting with
the same enthusiasm that he taught us to use in our copy. Awesome! He
brought so many excellent points to the table, that I could not write
fast enough to get them all down. There was more content in your seminar
than I have received in the last three packages I have purchased.
"Yes, some packages contain numerous interviews. But
your interview was nothing but top-notch. It felt as though I was an
active participant. What a difference! Weave emotion in your copy and
you grab the attention of the reader, I think the same holds true in
these (seminars).
"I felt (Michel's passion) and enthusiasm for what
was being talked about. I feel privileged to have been invited. thanks
Again!"
— Randy Arras
MyMemberCenter.com
Letter "Saved My Program"
"The letter you helped me write was key to the
success of my project. Out of 14 companies to which I sent the letter,
one responded the following day and signed up for the $25,000 program.
It saved my program."
— Florence Kanuk, Consultant,
O'Reilly & Associates, Inc.
Profits Up by More than a Factor of Four
"David, with your help, our site moved from an
amateur look to a professional status. Submissions increased by a factor
of four and our profits increased by far more than four times, because
we started attracting much higher quality clients, and much more
profitable transactions. Thanks for guiding us into the 'big leagues!"
— Paul Gorney,
agentsacrossamerica.com
Conversion Rate Up 250%
"David, using the copywriting techniques I learned
from you, I was able to quickly and painlessly whip up a sales letter
that increased my client's conversion rate by 250%. But it didn't stop
there. Using your ‘value-builder' concept, I went back and told my
client to raise the price. We bumped the price up 30%... and because of
the specific value build language used in the copy, the conversion rate
never dipped."
— Matt Marshall, Direct Response Copywriter,
backedbyresults.com
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Click here to claim your copy now!
Those are some of the results our clients and students have achieved from
each one of us, individually. But in this system, you learn from several
experts with...
... A Combined Portfolio Of Close To
117 Years Of Copywriting Experience!
Think about it for a moment.
Sure, each one of the instructors charges as much as $150-300 an hour
for teaching and consulting their clients and students.
Since you're getting 3 solid days (and more, when you look at all the
extras and the bonuses) worth of knowledge wrapped and packed into this
powerful system, that's got to be close to a $5,000 minimum value
when you compare it that way.
But don't stop there.
Consider that it took many, many years for the panel to learn their craft,
not only in experience — paid with blood, sweat, tears — but also in
courses, seminars, training, trial and error, research, tests and numerous
successes and failures along the way...
I mean, look at what Michel went through... what David went through... what
other copywriting pros when through, like Gary Halbert, Gary Bencivenga,
Clayton Makepeace... and a slew of other top writers in the business.
What if you had the shortcuts?
What if you could leapfrog over the frustration and time it would take to
learn it all yourself? How much money would THAT be worth to
you?
A lot more than $997, I can guarantee you that.
But hold on… because… speaking of guarantees, you also get our rock-solid…
No-Risk, 100% Money-Back Guarantee!
Get
the package and review it. Watch the videos, listen to the audios. Go over
the shortcuts and secret techniques spelled out, step-by-step, in the
handouts. Apply just one idea to your business and notice the difference… it
could be huge.
After that, if for some reason you don't think my secrets will change your
business and life forever return the package within 30-days and get a full,
no hassle refund. No questions, no conditions, no problem.
Fair enough, don't you think?
You risk nothing.
Of course, you probably would not part with your copy of Breakthrough
Copywriting for 10 times the price, but it's totally up to you.
What you get is the opportunity to review the hottest money-making
copywriting secrets in the world. You won't find these secrets anywhere
else.

Click here to claim your copy now!
And you know what?
Just to make things even easier on you I'll let you pay for the entire
package in…
Three Easy Installments
Of Just $347 Each!
That way, if for any reason you're tight on cash, you can break up payments
and get everything shipped to you right away.
Don't miss out on this opportunity!
Get the package. Watch to the DVD's. Listen to the CD's. Go through all the
transcripts, manuals and additional materials. Apply the secrets you
discover and prosper. The same guarantee applies if you decide to pay in
three installments.
Here's something interesting:
A number of top marketers have scolded us that we're giving this to
you priced way too low. However, we haven't listened to them up until now
because we really want to make this available at an affordable price.
But we can't promise we won't cave under the pressure. After all, another
one of David's products was seriously underpriced at $297… He finally
started listening to his peers and it's currently selling for $1,497. (This
is not an exaggeration!)
But you can take advantage of this offer while it's still priced
affordably, since we want to state here and now that we do reserve the right
to raise the price in the future.
So don't delay!
Here's How To Order… It's Easy!
For Fastest Service: Have your Visa, Master Card, Discover or
American Express card handy and click on the secure order link below.
Fill in the online form and submit your order.
As soon as your order is processed we'll ship everything out to you. Your
going to love your "Breakthrough Copywriting Package". Order Now!
Grab the complete Breakthrough Copywriting
System in either one or 3 easy installments.
.(FREE shipping, too!
Some conditions apply.)
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Sincerely,

David Garfinkel
Founder, Breakthrough Copywriting |

Michel Fortin
Breakthrough Copywriting Senior Faculty
|
P.S. If you're getting all the results you want from your advertising,
and you can write it as easily as "falling off the log," then we sincerely
hope you enjoyed reading this website and congratulations on your good
fortune. You represent fewer than 1% of all people in business! A rare gem,
indeed! But...
If you could use more income, better results… and most
important… and easier time writing powerful copy much more quickly, then
this is the opportunity you've been waiting for! We have a limited supply of
Breakthrough Copywriting in stock so to get yours as soon as possible, order
today!
P.P.S. If you think that Breakthrough Copywriting
only worked for the handful of students who attended the once-in-a-lifetime
seminar, think again. Here's what one client who secures one of the "advance
copies" of the system had to say about it...
"One Campaign Got a 9.8% Response Rate,
Another 14.4%, And An Opt-in Rate of 84.88%!"
"David, I used to think that visitors ran from my
site kicking and screaming — and my sales proved it. That's how bad my
copywriting used to be.
"So it's no small compliment when I tell you that I
owe much of my current success and notoriety as that 'Landing Page
Conversion guy' to you and what I learned from Breakthrough Copywriting.
"Since using your techniques, I've got a landing
page that has converted a campaign at an incredible 9.8% to sales, and
one campaign converted even higher — 14.4% of every visitor to a sale.
I've written an email sales letter that converted an unexpected 84.88%
to an opt-in.
"These are numbers I couldn't have imagined before,
but now they're fun goals to shoot for again and again. I guess, when
you get good at something, it becomes more like play than work.;-) So
now, copywriting is a 'get to' and not a 'have to', takes minutes
instead of days, and sells as easily as icy cold lemonade in the
summertime. Thank You, Thank You, Thank You!"
— Mark Widawer
LandingPageCashMachine.com
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So don't waste any more time... and start turning words into
wealth... at will.

Click here to claim your copy of the complete system
now!
Copyright
© 2006 World Copywriting Institute
A division of David Garfinkel, LLC. All Rights Reserved.
Disclaimer: Every effort has been made to
accurately represent our product and it's potential. Results vary with every
individual, and your results may or may not be different from those
depicted. Any claims made of actual earnings or examples of actual results
can be verified upon request. Examples used are typical or atypical of most
results, but don't apply to the average purchaser and are not intended to
represent or guarantee you will achieve the same or similar results. Each
individual's success depends on their efforts, their background and their
motivation. As with any business endeavor, there is an inherent risk of loss
of capital and there is no guarantee you will earn any money.
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